"I-11" yokuthengisa iqonga le-e-commerce lishushu,
nokuba i-automotive aftermarket inganyuswa
I-11 ephindwe kabini sisiganeko esidumileyo se-e-commerce ephilayo, kwaye ikwayeyona traffic inkulu yebhonasi ye-e-commerce.I-Double 11 yalo nyaka, iivenkile ezithengisayo ezingaphezulu nangakumbi kunye neevenkile zithathe inxaxheba kulo msebenzi, kwaye zithe zasungula izaphulelo zentengiso ezinamandla njengamaqonga e-e-commerce.Impahla, ukutya, izindlu, kunye nezothutho zonke zingeniswa ukutsala ukuhamba kwabathengi kunye nokuqhuba ukuSetyenziswa.Ukuduma kwe-Double 11 kuye kwangena kwi-intanethi kwaye ngaphandle kweintanethi, kwaye ibe lusuku olukhulu kuyo yonke imveliso yokuthengisa ukuba ikhuthaze ngokudibeneyo.
Ngokutsho kwedatha evela kuNebula, i-GMV ye-2022 isiganeko se-Double 11 iya kufikelela kwi-1,115.4 yebhiliyoni ye-yuan, ukunyuka konyaka-ngonyaka we-13.7%.Iinkampani ze-e-commerce eziphilayo ezimelwe nguDouyin, i-Diantao, kunye ne-Kuaishou zinexabiso lentengiselwano lilonke le-181.4 yebhiliyoni ye-yuan kwi-Double 11 kulo nyaka, ukunyuka konyaka-ngonyaka kwe-146.1%, okungaphezulu kakhulu okulindelweyo.
Wonke umntu uyazi ukuba iDouyin ngoku iqonga elibalulekileyo labarhwebi kumashishini ahlukeneyo ukuba bathathe inxaxheba kwiintengiso.Ngexesha lonyaka we-Douyin Double 11 (i-31 ka-Okthobha ukuya kwi-11 kaNovemba), inani labarhwebi abathatha inxaxheba kwisiganeko se-Douyin e-Douyin e-commerce lenyuke ngo-86% unyaka nonyaka, umthamo wentengiselwano kunye nexabiso leyunithi yomthengi kwiivenkile ezininzi liphindwe kabini. .
Kulo mxholo, iDouble 11 yalo nyaka izise iinzuzo ebezingalindelekanga kushishino lweemoto.Iinkampani zeemoto zithatha inxaxheba ngokukhutheleyo edabini.Ukusukela ekupheleni kuka-Okthobha, bekukho iintlobo zeemoto ezifudumalayo kumaqonga amakhulu e-e-commerce.Ngentsasa yangoNovemba 11, le carnival yokuthenga yafikelela incopho yayo.Sebenza nzima, qhubeka uthengisa iimveliso kwaye uchaze iintengiso kubalandeli.
Ngaphantsi kovakalelo oluphezulu lwentengiso ye-Double 11, iinkampani ezahlukeneyo zeemoto azizange zichithe imali ekukhuthazeni ukunyuswa, okufana "nokwahlula amashumi ezigidi zamakhuphoni emali", "izigidi zenkxaso", "ukuhlutha izipho ezinkulu ezingama-660 ezigidi" njalo njalo. .“Umdla wabalandeli uhleli ungancipha, abathengisi kunye neevenkile ze-4S nazo beza kubukela kwaye bavuselele uchulumanco.Emva kokubona “iinkampani eziphambeneyo” kwi-Double 11, oogxa bethu kwi-aftermarket abakwazanga kuzibamba bazame.
Ngaba i-aftermarket yeemoto ingathatha inxaxheba kuyo?Ngaba iya kutsalwa?
Impendulo ithi ewe, xa umthamo umkhulu ngokwaneleyo, unokwandisa inzuzo kunye nokwandisa iziteshi.Kodwa ikwahlulwe ngokohlobo lweshishini, kwaye uphawu oluthile kunye nemveliso kufuneka iqwalaselwe ngononophelo.
Imveliso imisela itshaneli, kwaye i-aftermarket ye-automotive ibhekiselele phantse konke ukusetyenziswa kunye neenkonzo ezinokuthi zenzeke kwinkqubo yokusetyenziswa okuqhelekileyo kunye neenkonzo zokuthenga imoto emva kokuba abathengi bangene kwimarike yemveliso yeemoto.Bathambekele ngakumbi kwi-offline, kodwa ngedijithali Uphuhliso lwamaqonga kunye namaqonga nawo sele aqalisile ukuphuhlisa ngokubhekiselele kwi-e-commerce nakwi-intanethi.Iinkampani ezininzi zokubonelela nge-auto kwi-aftermarket azikho kulawulo kurhwebo lwe-e-commerce kunye nokusasaza okubukhoma, ngelixa ukugcinwa kwe-auto okunxulumene nokugcinwa kungaxhunyiwe kwi-intanethi.Umphambili wevenkile unengqiqo ngakumbi.Nangona ingenakwenziwa ngokubanzi, ezinye iinkampani eziguqule ngempumelelo ziye zaxhamla kuyo.
Ngaphantsi kwemodeli ye-aftermarket yesiko, ukucwangciswa kunye nophuhliso lwemveliso ye-automotive aftermarket kwilizwe lam alilingani.Kukho izizathu ezininzi ezibanzi zoku.Kwiminyaka yakutshanje, izizathu ezahlukeneyo ezinje ngemathiriyeli ekrwada, iitshiphusi, kunye nemeko yamazwe ngamazwe zithintele iimveliso zeenkampani zeemoto zombane ekungeneni kwi-Intanethi.Amashishini awakwazi kufumana amaqabane afanelekileyo, kwaye amashishini amaninzi abhangisiwe ebunzimeni.Nangona kunjalo, imarike ikhona, kwaye ubunini bemoto bukhula ngokuthe ngcembe, kwaye ke ishishini lemarike lisalandela ngokusondeleyo ngasemva.UZheng Yun, iqabane eliphezulu lehlabathi lika-Roland Berger, wakha wathi izithuthi zamandla amatsha Imfuno ye-aftermarket, ngakumbi ukucocwa kobuhle, ukugcinwa kwendabuko, amavili, isinyithi, kunye neenkonzo zombane kunye ne-elektroniki, ziya kunyuka ngokukhawuleza kwiminyaka embalwa ezayo.La mashishini aya kuba ziintsika zexabiso ezibalulekileyo kulondolozo lwezithuthi zamandla amatsha.Ke ngoko, phantsi kwendlela yezithuthi zamandla amatsha kwixesha elizayo, uphuhliso lwe-intanethi ye-e-commerce luya kuthandwa ngakumbi kwintengiso yasemva kweemoto, njengezixhobo zangaphakathi kunye nezinye iziphelo zokuthengisa.
Uphuhliso olukhulayo lwamaqonga e-e-commerce luzise amathuba kwimodeli yentengiso yemveli, kodwa kuzise imingeni ethile ngokufanelekileyo.Izibonelelo zetrafikhi ezisanda kuphuhliswa zidityaniswe nolwakhiwo lwemodeli yemveli, kodwa kwangaxeshanye, kufuneka sinikele ingqalelo ngakumbi kukubaluleka okubalulekileyo kokutsha.Umsebenzi, ukuveliswa kwezinto ezintsha kukuqhuba uphuhliso, kwaye kuya kwandisa ukwanda kwemodeli kwixesha lezithuthi.
Ixesha lokuposa: Nov-18-2022