Njengemalike yetriliyoni yeedola, intengiso yasemva kweemoto ibikade ilulwandle olukhulu oluluhlaza okwesibhakabhaka emehlweni abatyali-zimali kunye noosomashishini, kodwa kwiminyaka yakutshanje, ngokuvela kwemarike kunye nefuthe lezinto ezahlukeneyo "zedada elimnyama", ukuthengisa emva kwemoto. iye yanda kakhulu ngaphakathi, kwaye imarike ayikho. Imbuyekezo kunye neenzuzo zamaqumrhu angasebenzanga kancinci zibonise ukuhla.
Ngokomzekelo, ngokweenkcukacha ze-China Automobile Maintenance Association, ukugcinwa rhoqo kweemoto zaseTshayina kunye nenani labanikazi beemoto abangena kwivenkile baqhubeka behla ukusuka kwi-2013 ukuya ku-2021. Nangona kunjalo, emva koku "kujika ukusuka eluhlaza okwesibhakabhaka ukuya kubomvu" eneneni yi-aftermarket emva kokuba imoto ivundiwe Ukukhawulezisa utshintsho.
Ukuphindaphindwa kwetekhnoloji entsha, okuchaphazela intengiso yasemva kweemoto
I-automotive aftermarket ibhekisela kwixesha eliqhelekileyo leentengiselwano zenkonzo ezahlukeneyo ezenziwe ngexesha lokusetyenziswa kwemoto emva kokuba imoto ithengisiwe, kubandakanywa ukulungiswa kwemoto, ukuguqulwa, ukugcinwa, i-inshurensi, ukuthengiselana kwemoto yesibini, njl. Kukho iinguqu ezininzi kulo lonke. i-automotive aftermarket ngokwayo.into.
Kodwa utshintsho olunzulu luvela kwitekhnoloji yetekhnoloji.Kwiminyaka elishumi edlulileyo, eyona nto iphawulekayo yimpembelelo yokunyuka kwendlela "ye-intanethi +" kwishishini le-automotive aftermarket.I-Intanethi + i-automotive aftermarket iye yavelisa i-Tuhu, i-Diandian, Inani elikhulu leeplatifomu zesicelo senkonzo ezifana neYangchebao kunye ne-Guazi esetyenzisiweyo iimoto.
Kwangelo xesha, izigebenga ze-Intanethi ziye zangena kwicandelo leemoto zasemva kwentengiso.Ngokomzekelo, i-Baidu Maps isebenzisa i-APP yayo njengomnyango, kwaye ngokusekelwe kwiinzuzo zayo ezinkulu zedatha, ingene kwi-auto maintenance, i-second-hand car trading kunye namanye amashishini.Ukongeza, izigebenga ze-Intanethi ezinjengoAli kunye neJD.com nazo zingenile kule ndawo.Ukusetyenziswa kwe-Intanethi kunye nedatha enkulu itshintshe kakhulu iimeko zokusetyenziswa kunye namava enkonzo yentengiso yasemva kweemoto, kwaye yakhawulezisa ukusinda kwabona banamandla kushishino.
Enye impembelelo ephazamisayo kwi-automotive aftermarket kukunyuka kwezithuthi zamandla amatsha.Ukutshintshwa kwamandla epetroli ngamandla amatsha akutshintshi nje iinkqubo zamandla ezinje ngeenjini zeenqwelo zamafutha kunye neebhokisi zegiya kwiinkqubo zamandla amatsha, kodwa ingqiqo yentengiso kunye neemeko zesicelo ziya kuthotywa, kwaye ishishini leemoto emva kwentengiso yezithuthi zemveli ziya kuchaphazeleka ngokuqinisekileyo. .Ngokuqinisekileyo, umxholo omtsha wenkonzo nawo uya kufumaneka.
Ukongeza kwizinto ezintsha zetekhnoloji, imeko yobhubhane kule minyaka mibini idlulileyo ikwangumba wokuncipha kokuthengiswa kweemoto.Kodwa ngokubanzi, ukubanakho kwe-automotive aftermarket kusekukhulu, okwahluke ngokupheleleyo ekunciphiseni kwedatha yevenkile enye ekhankanywe ngasentla, kunye nobukhulu obupheleleyo be-automotive aftermarket isakhula.Ngokutsho kwedatha ye-Zhiyan Consulting, ukusuka kwi-2014 ukuya kwi-2020, isikali se-automotive aftermarket industry yase-China iye yanda, yafikelela kwi-1,466.53 yebhiliyoni ye-yuan ngo-2020. Inani leemoto e-China nalo liyenyuka.Kwisiqingatha sokuqala se-2022, inani leemoto e-China liya kufikelela kwi-310 yezigidi, kwaye inani leenqwelo zamandla amatsha ziya kuba yi-10 yezigidi, apho imoto enkulu eneminyaka eyi-4-10 ubudala kwi-akhawunti ye-automotive aftermarket i-50% Ngaphezulu, kwaye umlinganiselo weemoto kwiminyaka eyi-1-3 ingaphezulu kwama-35%.Kwixesha elizayo, kusekho amathuba amakhulu kwintengiso yasemva kwemoto yaseTshayina.
Iindlela ezintsha ziye zavela, kwaye i-aftermarket yemoto idala amathuba amatsha.Ukujongana nobukhulu bemarike obukhulayo, iindlela ezininzi ezintsha ziye zavela kwi-automotive aftermarket.Ngokukodwa ngentsikelelo yobuchwepheshe obutsha, indlela yokuguquka kweemarike inomdla kakhulu.
01Intengiso yasemva kweemoto ithande ukuba nobukrelekrele
Ubukrelekrele bunokuthiwa kuphela kwendlela yokuthengisa emva kweemoto phantsi kokunyuka kwe-Intanethi +
kunye neenqwelo zamandla amatsha.Ukuthatha ukuhlamba imoto ukuba abanini beemoto baqhele kakhulu, kungekuphela nje izixhobo zokusebenza zokuhlambela imoto yezandla ziba nengqondo ngakumbi, kodwa kunye nenani elikhulu labavelisi bezixhobo zokuhlamba iimoto baye bavela eChina.
Ukunyuswa kwezithuthi zamandla amatsha kunokuzisa indawo yokucinga ekrelekrele ngakumbi, kuba iimoto zamandla amatsha ngokwazo zizithwala ezikrelekrele kakhulu, kwaye ukulungiswa, ukugcinwa kunye ne-inshurensi yezithuthi zamandla amatsha kunokuba nentengiselwano ekrelekrele ngaphaya kwentelekelelo yemveli, efana netekhnoloji yokutshintshiselana ngamandla, ukuziqonda. -ukugcinwa kwenkonzo njalo njalo.
https://www.nbmaxauto.com/coilover-air-suspension/
02 Amakhonkco emveliso aya evelela ngakumbi, kwaye intengiso ibekwe emgangathweni
Kwixesha elide elidlulileyo, i-automotive aftermarket ibonakaliswe ngokuhlukana okuphezulu, ukhuphiswano olungaqhelekanga, kunye nokusebenza okuphantsi koshishino.Abathengi nabo ngokubanzi banentembeko ephantsi kumaqumrhu oshishino kunye nolwazi olunganelanga ngenkonzo.
Phambi kolu “dabi phakathi kwemilambo namachibi”, iqela lamashishini liphumelela imarike ngokubeka umgangatho kunye nokulungelelanisa iinkonzo zabo kunye nokusebenza ngokufaka uphawu, ukudibanisa kunye nokudibanisa i-franchising, njengeTuhu, i-Tmall Car, i-Che Jazz, i-De Shifu. , Umnwe omncinci, njl., nakwiivenkile zokulungisa iimoto zengingqi zikholisa ukwenza iibrendi zamakhonkco kummandla.
Ngo-2021, kuya kubakho imisitho engama-80 yotyalo-mali kunye nenkxaso-mali kwi-auto aftermarket yase-China, kunye notyalo-mali kunye nesixa-mali se-yuan ye-40.695 yebhiliyoni, elona nqanaba liphezulu kule minyaka ilishumi idlulileyo, phakathi kwazo ezona njongo zotyalo-mali ezingundoqo zikwaluphawu lwekhonkco.
Kwinqanaba lomgaqo-nkqubo, ekuqaleni kwalo nyaka, i-Ofisi Jikelele yoMphathiswa wezoThutho, i-Ofisi Jikelele yoMphathiswa we-Ecology kunye nokusiNgqongileyo, i-Ofisi Jikelele yoMphathiswa wezoRhwebo, kunye ne-Ofisi Jikelele yoLawulo lukaRhulumente. ULawulo lweMarike ngokuhlangeneyo lukhuphe “iSaziso sokuNgxina iSicelo esiBanzi seDatha yoLondolozo lweMoto”, esijolise ekwenzeni nzulu ulondolozo lwemoto.Ukusetyenziswa okubanzi kwedatha kuya kuphucula umgangatho wenkonzo yoshishino lokulungiswa kweemoto, ukukhusela ngcono amalungelo asemthethweni kunye nomdla wabathengi, kunye nokukhuthaza ukuphuhliswa komgangatho ophezulu we-aftermarket yemoto.
Oku kukwathetha ukuba ukuzimisela kwelizwe ukukhawulezisa ukusebenza okusemgangathweni kwentengiso yasemva kweemoto kuya kukhawulezisa ngokungakhethi cala ukuphawulwa kunye nokuhlanganiswa kwentengiso yasemva kweemoto.
03 Emva kwenkonzo yokuthengisa "yiya kwivenkile ye-4S"
Phambi komgangatho omkhulu wentengiso yasemva kweemoto, abavelisi beemoto bebenqwenelwa ixesha elide.Umzekelo, iShanghai GM yenze indawo yokusebenzela yeemoto, ekwinqanaba eliphezulu kwishumi eliphezulu “kwi-Top 40 yaseTshayina ye-Auto Aftermarket Chain Enterprises ngo-2021” ekhutshwe yiCCFA, kwaye inani leevenkile ngo-2021 liya kudlula i-1,100.
Kwimeko yokunyuka kweentengiso zezithuthi zamandla amatsha, iibrendi ezininzi zikhethe imodeli yeziko lenkonzo emva kokuthengisa ngokuthe ngqo ukuba ithathe indawo yemodeli yevenkile ye-4S, kwaye ngaloo ndlela izuze isabelo sentengiso kwintengiso yasemva kwemoto.Kwelinye icala, itekhnoloji entsha yemoto yamandla ineempawu zokumodareyitha, kwaye iinkampani zemoto zamandla amatsha zineemeko kunye nendawo yokuthengisa ngokuthe ngqo.Kwelinye icala, ixabiso lemodeli yevenkile ye-4S liphezulu kakhulu, kwaye ukuthengisa ngokuthe ngqo kunokuzuza inzuzo enkulu yentengiso.
04 Ukuphindaphindwa kwetalente kuyaqina
Ukuthandwa kwezithuthi zamandla amatsha ngokuqinisekileyo kuya kuzisa ukuphindaphindwa kweetalente kwi
yonke intengiso emva kweemoto.Ngokuqhelekileyo, izithuthi zepetroli zineengxenye ze-70,000 ze-SKU, ngelixa izithuthi zamandla amatsha zifuna kuphela ngaphezu kwe-6,000 SKUs, oku kuthetha ukuba izinto zokulondoloza ziya kuncitshiswa.Ngokungqinelanayo, ulwazi nezakhono zabasebenzi kufuneka zihlengahlengiswe ngokufanelekileyo..
Undoqo kukuba ukugcinwa kwe-injini kunye ne-oyile iya kurhoxiswa kwimarike kwindawo enkulu, kwaye ukugcinwa kwemoto yebhetri kunye nokulungiswa kuya kuba yinto eqhelekileyo.U-Xia Fang, u-Vice-President we-Little Thumb, ukhe wathi kwi-sub-forum ye-5 ye-Auto Rear West Lake Summit-Auto Repair Service (West Lake) Innovation Summit: Ukuba ixabiso lokugcinwa kwesithuthi samafutha lithathwa njenge-100%, ngoko i-injini, ukuhanjiswa, kunye nokugcinwa kuya kuba Yiyo isiqingatha, kwaye ezi zizinto zonke zokulondoloza ukuba izithuthi zombane aziyifuni.Ukusuka koku, sinokucinga ngempembelelo ephindaphindiweyo yeetalente emva kolu hlobo lotshintsho.
Ewe kunjalo, imfuno ye-brake pads, izihluzi zomoya, iindawo ezisesichengeni samatayara, kunye nesitshizi sentsimbi iya kuhlala ikhona, kwaye iya kuba nempumelelo ngakumbi ngenxa yokwanda kwentengiso.Ke ngoko, akukhathaliseki nokuba imarike yasemva kweemoto iguquka njani na, amathuba kunye nemiceli mngeni iya kuhlala ikhona.
Ngokubanzi, imarike yasemva kweemoto yaseTshayina isajongene namathuba amaninzi okongezwa kweshishini, kunye nokuveliswa kwezinto ezintsha kunye namanqaku okukhula anokufunyanwa.
Nangona kunjalo, kufuneka kuqatshelwe ukuba phantsi kwendlela entsha, i-automotive aftermarket iya kuchazwa ngokutsha, kwaye izicelo ezinje ngedijithali, ubulungu, kunye ne-Intanethi yeZinto ziya kuzala i-automotive aftermarket ecology enemilinganiselo emininzi kunye neemeko ezihlaziyiweyo zesicelo.Enye indawo ifanelekile ukujonga phambili.
Ixesha lokuposa: Oct-28-2022